Effective Writing and the Three C's

To be effective, every written message should meet the Three C's of Good Writing:

Clear: Does your message convey in distinct and certain terms what you want the reader to do or feel? A clear message is easily understood; there is no ambiguity.

Concise: Is your message to the point? Have you conveyed your thoughts in the fewest words?

Correct: Does your message conform to standard rules of grammar? Do you use words, verb tenses, sentence structure and punctuation in a way that ensures understanding?

It takes time to compose a Clear, Concise, Correct message. Consider these comments about the value of brevity when it comes to writing:

"Not that the story need be long, but it will take a long while to make it short."
— Henry David Thoreau

"The more you say, the less people remember. The fewer the words, the
greater the profit."
— Felelon

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